Bizarre creatures. Unexplainable phenomena. Abnormal paranormal activity. The Arctic Quadrangle. A place every bit as strange, storied and mysterious as the Bermuda Triangle, arguably more so. It has, after all, four sides, not merely three.

Through a generous corporate sponsorship by Redfeather Snowshoes, ArcticQuadrangle.com was established to provide explorers with tools for exploration and a place to showcase their mysterious discoveries.Visitors spent an average of 6 minutes, 30 seconds on the site and 57.6% of the click-thrus to the site were after someone searched using "Arctic Quadrangle." What was originally a regional North American campaign is now extending globally.

After studying Redfeather’s competition, it became clear the competition was concentrating its efforts solely on the health benefits and racing aspect of the snowshoeing sport. Not one snowshoeing company was promoting the pure joy of exploration. Nor were any of them talking to families or non-athletes. And so we created the Arctic Quadrangle, a fanciful play on the Bermuda Triangle, where strange creatures and mysterious phenomena run wild. A campaign that gave people a reason to get excited about snowshoeing. After all, you never know what you’ll find out there.

National and international retailer distributor interest jumped twice as much as in the prior. Furthermore, Redfeather Snowshoe sales equalled numbers of the past two years combined. The campaign was such a success at tradeshows that a Japanese distributor decided on the spot to introduce Redfeather Snowshoes to Japan and market them using the Arctic Quadrangle campaign.