The G xt II microsite was developed as part of an integrated marketing campaign to launch 50 Cent's newest cross training shoe, the G xt II.

The goal of the G xt II campaign was to showcase the cross trainer in a fusion of music and sports. Given the target demographic of 12- to 24-year-old urban trendsetters, Zugara's main objectives for the campaign were to:Introduce and build excitement around 50 Cent's G xt II Create a unique experience that engaged the user and integrated with the offline media.