Eurobest

For the Future

CZAR, Amsterdam / AFC AJAX / 2019

Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

During the time of production, Ajax had made it through to the semifinals of the Champions League against Tottenham. The video was to be posted the day after the last semifinal, and nobody knew if Ajax would win or not. The director had to create a concept that would work for both a win and a loss. The director created a brooding, atmospheric video concept that could work for either scenario. The sound of the crowd in the video was actually recorded at the semi-final and added the next morning just before the video was published. Ajax lost the game, but the director believes the video suits the loss due to its mood and tone. The child in the film is also a star player from the Ajax academy. He played a game the morning before shooting in a team that won 22 – 1, scoring eight goals.

Similar Campaigns

3 items

Silence Social Hate

ONE NIL, Amsterdam

Silence Social Hate

2024, AFC AJAX

(opens in a new tab)