Cannes Lions

For the Thirsty

ADAM&EVEDDB, London / HEINEKEN / 2016

Film
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This TV spot continues Foster’s brand campaign celebrating the can-do spirit and ingenuity of Australian blokes. It tells the story of a man who turns his seemingly mundane, dead-end job at a dry cleaners into a fantastic voyage of discovery in the pursuit of his true calling. He borrows the clothes and uniforms that his customers bring into the dry cleaners and uses them explore the pros and cons of different careers.

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