In this commercial, we've captured a series of important life moments about to happen, held in a state of breathless suspension, and then shows how the black horse of Lloyds is there to help guide each one forward. We are all, always moving forward, no matter what our loves or preoccupations or ambitions, and in this piece it shows how Lloyds will always be there to help us take the next steps. It’s the same message of care, strength and constancy that was described in the ‘250 Years’ commercial, but framed in a very different way. Where that film celebrated the heritage of the brand by following the black horse through history, this one points us to the future.