Cannes Lions

FORCE

DENTSU ISOBAR, Tokyo / NIKE / 2018

Film
Demo Film

Overview

Entries

Credits

Overview

Description

To celebrate the all-white Nike AIR FORCE 1's 35th anniversary, we created a special film portraying them as the iconic symbol of self-expression they have become. The film features dancer Koharu Sugawara, as it depicts her pursuit of self-expression, her passion for dancing, her strong determination to overcome any obstacle, and finally - at the height of her senses - the moment of her creative breakthrough. In every step of the way, the AIR FORCE 1s are with her. Invoking Koharu's intense passion and personality, the film depicts the act of wearing AIR FORCE 1s as a bold expression of one’s way of life.

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