Releasing apps has become a habitual practice among car companies. Ford asked us to create an app that stands out by offering a useful service to their main target group: families.We created the iPhone app “Ford Family Fun.” It gives parents the possibility to offer their children a whole range of leisure activities. Thanks to sophisticated search criteria, everyone can find among over 1500 options what they feel like doing. Functions include a fast-search for nearby destinations, excursions that take no longer than an hour to get to by car, or custom favourites. By showing the selected destination with its route on the map, the app is the perfect match for Ford family cars.The app has been bringing happiness to thousands of mums and dads since its release.