Creative strategy: The success of this campaign is due to the very different presentation of the after sales offer posters, using suggestive and fresh images, with a high emotional component.Positioning of the campaign: WE MAKE IT EASYBecause Ford has the best product with the best prices as well as a high quality service.We have chosen very well-known images for each offer shown at Dealers and Services.

As a result we got a 20% increase on traffic to dealers' network during the campaign from May 27th until June 15th.