The origin of project is to create an attractive application for users who prefer interactive games by using a new e-comic technique. The application, which contains a detailed storyline with 16 different games familiar from daily life, aims to effect target audience’s brand perception in a positive way and raise awareness to Ford’s global slogan “Go Further”. Ford Büyük Takip was a media-rich application with 10 chapters, 16 different games and 12 songs, integrating Ford website and FordBlog with Ford Turkey’s all social media channels, including Facebook pages, Twitter account and Youtube channel.

attn jury: Additional URL provides game demonstration