First prize in the competition is a trip to Dearborn for Ford's Centennial Celebration. Second prize is the use of a Streetka for one month.A teaser poster - together with a letter from Ford's Managing Director – reveals that the competition is going to start on 2 March 2003 and that every week until 5 December 2003 there will be a new set of questions.The first collection card is issued on 3 February 2003. By collecting the whole set of cards, one can pick up more tips.A secret quiz site gives a new set of questions every Monday and collects points for single competitors. Two different series with ongoing points tracking. A eight-piece set of collection cards is used to send tips to competitors.

The campaign is still running. On the personnel/pensioners series 60 out of 140 people have actively participated. And of the dealers, almost 300 competitors are taking part. The set of collection cards has been in great demand.