Ford wanted a Christmas-themed way to promote their vehicle portfolio. Christmas in Puerto Rico is defined by a twist on the traditional Christmas carol: the trulla. La Trulla Ford allowed users to compose their own trulla music, choosing from a variety of instruments and musicians. Users were able to send the virtual musicians selected to perform, comfortably seated in a Ford vehicle. As a bonus, everyone who sent a trulla received an exclusive rebate offer. The page received thousands of visitors with an average visit duration of 9 minutes. Each visitor entered the site at least 2 times.