Cannes Lions

FORD COMMERCIAL VEHICLES

WUNDERMAN, Madrid / FORD / 2005

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It seems incredible but there are situations, even the simplest ones, that make you laugh: something falling from the sky that hits a person in the head, a trip, a simple blow. We took this as a base to make our actions viral, our main objective. That is how, using the same character as in the spot and aiming to transmit the campaignclaim “hardness is contagious”, our target had to torture the character with such simple and fun actions as to through a flowerpot to his head to get an answer and win the promotional prize.It worked. Look at the results:Microsite visits:52.696E-mails sent: 85.000 (41.91% clicks)MGM emails resent:510 Registered compared to visits 35.34%(18.623)

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