Cannes Lions

FORD CORPORATE IMAGE

OGILVY & MATHER FRANKFURT, Frankfurt / FORD / 2003

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Overview

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Credits

OVERVIEW

Execution

1800 deaths are caused every year as a direct result of drinking and driving. The agency was briefed to come up with a low-cost guerilla marketing campaign with great impact which would change people's attitudes about driving a car after having had too much to drink.

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