Launching a new car solely on FB demonstrated Ford as a bold and innovative brand. The microsite was designed to reinforce that and make full use of the devices it was likely to be viewed on. 360 animations let visitors explore the car inside and out, making best use of the swipe and pinch-zoom functionality of the latest smartphones and tablets. Simple visuals, smart UX and responsive design made purchasing an EcoSport a swift, seamless and rewarding process. You could reserve one in just four easy steps: clear call to actions driving that response.

• All 500 EcoSport cars were sold in just 5 working days, smashing our target of three weeks.

• This delivered £7.5m revenue against a c. £316,000 investment (based on 500 sales x retail price of £15,000).

• Cost per acquisition was £334 (based on Facebook investment of $279,000 / 500 sales).

• 300,000-plus visits to the website.

• 2,000-plus requests to ‘keep me informed’, creating a valuable list of potential future buyers.

• 1,400-plus social media ‘shares’, creating more buzz around the car ahead of its launch.

• The campaign proved successful without any other supporting media.