Cannes Lions

FORD FALCON UTE

JWT MELBOURNE, Melbourne / FORD / 2008

Film
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The Falcon Ute is an iconic Australian brand. It's made for beer-drinking, sport-watching, arse-scratching tradies (tradesman). The new Falcon Ute comes with a big-arse engine that gives these blokes massive amounts of power.

What happens when you give blokes more power? They create a world in their vision.This film takes us on a little tour of that utopian world for blokes.

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