The idea was to say that the new Ford Fiesta is so good that those who try it out would become picky. Therefore, a hotsite was created to display a support group for people who have become extremely picky after they had bought a Fiesta. The site has interactive games, such as the search for the perfect image and the challenge of drawing a perfect circle. Videos showing the peculiarities of some characters were posted on YouTube and were also part of the hotsite.