We extended the client’s brief from a simple presentation of new technologies to a full activation of potential consumers. We managed to rouse their interest in new car technologies and we gained their active participation on a campaign.

-The Campaign spread mostly virally and drew massive unpaid media attention-National TV station took over and broadcast all our full-length videos for period of more than a month as a part of regular programming-40,075 active users in final competition-Via audience activation and sharing of viral content we managed to reach over 4,520,155 people (75% of Czech online population)-The New Ford Focus was voted the Car of the Year