Cannes Lions

FORD FOCUS 5

JWT, Auckland / FORD / 2015

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Online Video
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Overview

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Credits

OVERVIEW

Description

By using immersive recording technology we placed the viewer right at the centre of a spine-tingling driving performance.

This was combined with stereoscopic filming techniques to capture the performance simultaneously in 3D audio and 3D video.Before any performance could begin precision drivers were choreographed using computer modelling.

The captured data was meticulously engineered for surround sound and 3D in cinema.

Execution

By using immersive recording technology we placed the viewer right at the centre of a spine-tingling driving performance. This was combined with stereoscopic filming techniques to capture the performance simultaneously in 3D audio and 3D video. Before any performance could begin precision drivers were choreographed using computer modelling. The captured data was meticulously engineered for surround sound and 3D in cinema.

Outcome

n/a Please note this is for Craft : Use of Sound Design

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