We created a multimedia campaign with great outdoor presence conceived to generate traffic to the web platform to communicate the different experiences proposed by the campaign. Our investigation made us conclude that most of the people who learn to drive with a specific car brand, out of trust, confidence or safety, end up choosing the same brand for their first car. We sell cars, so we decided to teach young people to drive in a FORD KA.We associated the brand to the driving school Drivers and called the target through the web to register for the free driving course.

The action was a success. Over 3000 kids learned to drive in a FORD KA. That´s over 3000 kids who will want to have a FORD KA of their own. The campaign triggered the sales of the FORD KA 17.9% with respect to the same period of the former year.