At the time the new Ford Kuga was still a showpiece, a new innovation that could be stolen by industrial spies. So we position the car as a piece of jewellery, as a treasure. As precious things must be watched over, the new car also had guards. The whole promotion was about guarding and security stuff. Ford Kuga really attracted as a must-have-piece that is worth waiting to buy.

The promotion was a big success. We had over 2000 daily contacts during the promotion phase. Furthermore, about 20 % of the people attended the Ford Kuga competition.

The feedback was very positive and the local media reported on this special car "presentation".