Cannes Lions

FORD RANGER

JWT MANILA, Makati City / FORD / 2009

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Brief: To communicate the superior working capacity of the Ford Ranger Pickup Truck.Description: Part of a series of radio ads where the consummate Ford Ranger Guy, Sly, solves any problem you bring to him with the dependable Ford Ranger.In this one, Sly solves a man’s problem with his dates complaining he stinks with the truck.

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