To make the Ford Dealers feel excited about participating in the contest, we offered them a trip to Germany for a test drive in the new Ford C307 on a Formula 1 racing track. Using the idea of "A great experience you can't miss", we sent them a photo album as a programme brochure to create travel memories, together with programme's details. As a follow up, we sent out a series of postcards to count down to the programme deadline. Each postcard contained a different motivation for both sales managers and sales teams.

100% dealer participation and 20% sales volume increase for each dealer group.