The newspaper Marca was our media partner. We generate a blog with attractive content, hosted on the Marca's homepage. The content was relevant news about the personal side of soccer. Once inside the blog, we got to direct traffic to http://fordtoptourneo.com/ center of the strategy:

Top Tourneo Challenge Competition.

A football quiz where the winners could get that their children were responsible to shake the UCL’s Flag before the start of matches and also get tickets.

Your school at UCL.

Aimed at schools where each one should upload a photo of their football team. The prizes, 10 campus soccer directed by the player of Real Madrid; Manolo Sanchís and the grant of a TOURNEO to the winning school.

“Club Ford Tourneo”.

A campus directed by Manolo Sanchís where soccer training is taught together with the development of respect values. We generate testimonial videos and viralised them.

Visits to the blog MARCA: 820.000. 10% above the objectives.

We got 120,000 subscribers in the microsite, a 14% above the objectives.

Some of the blog articles are placed as the most viewed news of the day within MARCA web with 245,000 unique visitors.

Our content has reached an average of 25,000, with peaks between 170,000 and 245,000 .

In the initiative with schools we got more than 55 schools in Madrid..

The content generated by the campus of Manolo Sanchís, served to MARCA newspaper´s editorial to publish relevant content that generated a earned media up to 105,000€.