Cannes Lions
STINK, London / IKEA / 2014
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IKEA launches its first ever sustainability-themed campaign in the UK with this visually arresting spot from Mother London featuring the retailer's lighting options artistically placed throughout a forest. It culminates with a rhythmic "light show" as the various different lamps switch on and off. The ad which highlights IKEA's commitment to selling only energy efficient lightbulbs by 2016, also introduces a new tagline: "The Wonderful Everyday."
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