Cannes Lions
THESE DAYS, Antwerp / GREENPEACE / 2004
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80% of the world’s ancient forests have been destroyed over the last 30 years. We joined forces with Greenpeace to create a website and a campaign which explained the danger involved. The website shows what’s at stake and what people can do to help. But most of all, the purpose of the website was to get people to sign a petition that one of Belgium’s government officials was to hand over during an international Conference on Biodiversity. As Belgium is quite a small country, the petition was a success as we succeeded in assembling over 85.000 signatures.
Similar Campaigns
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