Cannes Lions
ALMAPBBDO, Sao Paulo / BOTICARIO / 2016
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We open on a non-conventional couple: an elderly man and his wife, who looks decades younger than him. While they walk around together, we hear his voice, off camera: “I consider myself a very lucky guy: I’m married with the most beautiful woman in the world and I know what true love is. Sometimes I notice people looking at us, and I think it’s because time has only passed for me. I swear that’s how it feels”. At this point, the couple is at their family Christmas’s party. He gives her a perfume while we hear his voice, off camera: “Because we’ve been together now for almost 50 years, but every time I see her, it’s like it’s the first time.” Finally, we see the woman as she really is: an elderly lady who’s as old as her husband.
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