During Brazilian Easter Holiday, when families are gathered, we made the main online newspaper in the country, Folha de Sao Paulo, publish all its ads in blank, as if they have been forgotten and, when people clicked, it leads them to the Brazilian Alzheimer Association – Abraz website.

During the April 15 th of 2017, the online newspaper Folha de Sao Paulo, with readers from all over Brazil, published all its ads in blank. Who clicked on it was lead to the Brazilian Alzheimer Association website.

2.000.000 page impressions.

57% increase traffic on the website.