Cannes Lions

FORMULA + TOOTHBRUSHES

OGILVY & MATHER INDONESIA, Jakarta / ULTRA PRIMA ABADI / 2005

Awards:

1 Shortlisted Cannes Lions

1 of 0 items

Overview

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OVERVIEW

Description

To demonstrate the added protection Formula + toothbrushes have for your gums, we see 2 men brushing their teeth at sea. One is clearly not using the product. His gums proceed to bleed, causing other more serious problems.

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