Our work focused on a strong idea that customers might ponder as they enjoyed the product at home - that idea was about the biscuits’ irresistibility.

Aimed to catch the eye of primarily affluent men and women looking to buy a gift for occasions such as Father’s Day, teacher’s gift, Mothering Sunday, Christmas present or simply Chocoholics. Think of the giver or receiver of the gift as someone like Nigella Lawson or James Martin (presenter of Saturday Kitchen until a year ago). They buy these biscuits because they have a story that is either representative of them or certainly one they can share with the receiver of the gift e.g. ‘Did you know that the Morello Cherry is in fact from the sour family of cherries? The other being sweet?’ etc.

The new variants ‘Sticky Toffee Pudding’ and ‘Morello Cherry’ were, unsurprisingly, renamed by us ‘Toffolossus’ and ‘Cherrilossus’. The packaging is adorned with images of sugar cane and cherry trees respectively. A bird steals cherries from a tree while an elephant, known for its sweet tooth, drips golden sugar from its tusk. Both unable to resist the sweet temptation.

Toffolossus and Cherrilossus is available to purchase at Fortnum & Mason’s headquarters in Piccadilly, as well as additional stores in St Pancras railway station, Heathrow Airport and Dubai. They’re also available online and at various stockists worldwide.

Having only recently launched, results are not available.