Cannes Lions
MJZ, Los Angeles / IKEA / 2021
Overview
Entries
Credits
Execution
The TVC opens with an enormous meteor hurtling through space on a collision course with Earth.
As it gets closer it becomes apparent that it isn't made from lunar rock but is instead an enormous, tangled ball of waste. Plastic junk, lightbulbs and other pieces of landfill twist and turn as the meteor hurtles ever closer towards earth, with a trail of light and pollution strewn in its wake.
The more positive actions made on earth, the more the meteor disintegrates. In the final shot, we see past her garden and into the entire neighbourhood which is bathed in a beautiful end-of-day light. Everyone is doing their part.
Similar Campaigns
12 items