Cannes Lions

FORZA FAMIGLIA

FUTATSU INDUSTRIES, Oslo / OBOS / 2013

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Mammoni, is a term applied to single Italian men who are still living at home with their mothers.

The ad shows that these men and their mothers are against OBOS, because they are afraid that OBOS makes it too easy to buy your own house or appartement, and therefore see OBOS as a threat to their way of living. Are you on the other side, interested in getting a place of your own, a membership in OBOS gives you great advantages in the realestate market.

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