Cannes Lions

FOSTER FARMS CHICKEN

GOODBY SILVERSTEIN & PARTNERS, San Francisco / FOSTER FARMS / 2014

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Foster Farms raises chicken in the Western United States. They have a reputation for providing high quality poultry for which customers are willing to pay a bit more.

The songs featured in the campaign are adapted versions of popular U.S. hits from the 1980s. The original versions are fondly remembered from the youth of our target: moms who make the grocery purchases for their family.

Execution

The campaign features adapted versions of popular U.S. radio hits from the 1980s: "Don’t You Want Me Baby?" by The Human League, "Sister Christian" by Night Ranger and "Africa" by Toto.

To find the right songs we tried dozens of hits from the 80s, but not just any song sounds great (or is recognizable) when clucked. We also tried dozens of different cluckers in the audio booth to find just the right vocal quality for our amazing chickens.

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