To solve the problem, we create a present, a piece of merchandising that could be memorable for the target. The solution was simple: we send a keyring.

We sent 500 keyrings to very important people (media owners, journalists, bussinessmen, Marketing Directors). We spent only 1500 dollars. Almost all the 500 people entered the site and viewed the video. Most of them continued their trip in the Foundation page and read a lot about the work done in its first year. Unexpectedly for us, the story of the keyring appeared in newspapers and TV. Because of that, Alejandra Forlán gave a lot of interviews and spread his message.