Cannes Lions
GIOVANNI+DRAFTFCB, Rio De Janeiro / ABRINQ FOUNDATION / 2010
Overview
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Credits
Outcome
- Within a week, the Goodwill Vending Machines had raised more than had been forecast for 30 days; - 11.2 % of people that bought books also made donations,a much greater return rate than the last directing mailing campaign (0.8%);- Dozens of counties have shown interest in installing Goodwill Vending Machines in their towns;- And the Abrinq Foundation had become a talking point in Brazil and the world;- All of this increased visits to the website by 16%, and increased fund-raising through this channel by 7%.
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