Cannes Lions

FOX CHANNELS

AMBROSIO MAOLONI, Rome / FOX INTERNATIONAL / 2009

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A boy stands on a cornice thinking to suicide. When the fire brigadearrives, it pumps the emergency mattress. Suddenly the people at the windows around, that shortly before had tried to dissuade him, jump cheerfully onthe mattress in many funny ways. At the end we discover the reason: themattress is an enormous “Fox” logo, the tv channel leader as for entertainment, that infects everyone with its positive energy, also the boy on the cornice.

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