Using the specific aesthetic of FOX Crime Channel we announced the arrival of the FOX International in Serbia.

The TVC consists of teaser and launch which communicate recognizable brand elements of FOX.

In the Teaser part we witness the crime scene investigation with two detectives trying to figure out the clue found near the dead body, an "O" sign, taken from the FOX logo, written in blood.

In the Launch part we are now in police station in front of the line-up room, on the other side of the mirror. We are listening to the conversation between the same two detectives talking about the "suspect" they have arrested. Behind the glass we see the blurry figure of the "suspect".