Cannes Lions

Fox Sports 1 "Pinata"

PEREIRA & O'DELL , New York / FOX INTERNATIONAL / 2016

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It's Saturday and there's football on. But you're missing it because you're at some kid's birthday? That's going to upset the College Football Gods. And that's exactly what happens in this spot. In the middle of setting up a piñata for a kid's party, our unfortunate protagonist gets summoned by the College Football Gods for missing the big college game that's on FS1.

In their infinite wisdom, the College Football Gods (played by famous college football players Brian Bosworth, Eric Dickerson, and William "The Refrigerator" Perry) inform the poor soul that FS1 has all the best college football games before sending him back to the kids' party. But in a cruel twist of fate, the man is transformed into the very piñata he was setting up before and we see the children gleefully hit him with bats until candy spills out.

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