We sent a box including a potty to 300 of the most important media planners all over Spain with this message: "Even during the ads, they don´t stop watching us". Inside the box, beside the potty there was a brochure, with this written legend: "Now it's your turn to plan... your trip". The planners could take part in a promotion and enter the prize draw (3 trips to the USA) by filling in a form on a special microsite.

Attached to the potty, there was a label with "instructions" for the use of it.

More than 40% of our media planners filled in the form and entered the prize draw.