Cannes Lions

FRAGRANCE PAIRS

WIRZ/BBDO, Zurich / MARIONNAUD / 2013

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Presentation Image

Overview

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Credits

Overview

Description

The idea for the staff incentive should demonstrate employees’ expertise at identifying fragrances. Also it should be a thank-you for their daily contribution to customer satisfaction and boost enthusiasm for the jubilee.

Execution

With the Memory fragrance game, we created a world-first: a Memory game that worked without pictures. As with a perfume, the images are created in the head through the sense of smell. The Memory game enabled Marionnaud’s senior employees to discover their own expertise in fragrances for themselves and motivated them for the upcoming jubilee year.

Outcome

The unusual give-away was very enthusiastically received. Within the company, it was the number one topic of conversation and encouraged members of staff to solve the fragrance memory game together. In a year packed with promotions it served as additional motivation and boosted enthusiasm for the jubilee.

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