Cannes Lions

FRAME THE GARDEN

HILL HOLLIDAY, Boston / FRIENDS OF THE PUBLIC GARDEN / 2015

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The Boston Public Gardens feature some of the most photographed areas in the entire city. So, naturally, we thought them to be the perfect places to get the Friends of the Public Garden some well-deserved recognition for actually beautifying the park. We strategically placed 360-degree-swiveling picture frames throughout the park with a simple sign asking people to post their masterpieces with #FOPG. And they did. In droves. And now the friends have plenty of friends.

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