Mobilcom, a German mobile telco, initiated a very successful search for franchise holders on the internet with this innovative multiple tandem ad. The user is presented an opportunity to release goldfish from a full and crowded goldfish bowl. Having clicked on a fish, it jumps out of a content ad and into a skyscraper and in turn jumps out of the skyscraper and into a super banner at the top of the screen where there is ample space and independence for the fish to be a big fish in a small pond! “Jump into independence! Become a Mobilcom franchise holder”.