KINOGRAF, Kiev / BEER POINT / 2017
The average lifetime of a bar/pub in Ukraine is about 3 years. After this term people lose any interest toward the place. New modern bars open every day and make people talk about them. Unlike our client.
Beer Point is a small Kyiv-based pub, it is 8 years old.
A traditional pub with good European beer and values, it has nothing new or modern even in plans.
The challenge was to create the buzz around Beer Point without changing the pub.
The approach was to get loud in Ukraine by creating OOH in Brussels.
OOH was the only channel for the campaign. 5 citylights were used for one week.
The excellent timing helped us to be mentioned in almost each Ukraine media.