We didn't just tell people to have a break. We broke into existing WiFi signals to prove our point and give people a sweet and short break from being connected. Putting the idea perfectly in line with the brand and proving that Kit Kat's 63 year old promise is still very much relevant today.

Our stunt/promotion was small scaled. We placed the sign in just a couple of locations in Amsterdam. But the response was overwhelming. The Free No-WiFi Zone, ironically, took off online. The campaign spread widely through various influential blogs. Based on the social shares generated out of these blogs the campaign gained over 800.000 qualitative impressions and shares on Twitter and Facebook alone. People didn’t just like the Free No-WiFi Zone. It started conversation about the need and desire for places where we can disconnect from our hyper-connected lives.