This is no. 61 in a long line of Centraal Beheer ‘Even Apeldoorn Bellen’ ads. In this historic series, in addition to the creative idea, the execution always stands out. Viewers should get the feeling that they’re watching a mini movie instead of an ad. To keep this tradition alive, we worked together with the best commercial director of the Netherlands. The result is a really highend commercial that isn’t only an ad for Centraal Beheer, but also for advertising itself.