Cannes Lions

Freedom is our religion

CFC CONSULTING, Kiev / KYIV MUNICIPAL STATE ADMINISTRATION / 2018

Presentation Image
Demo Film
Case Film

Overview

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Credits

Overview

Description

Euromaidan. The building was occupied by protesters and turned into their main political headquarters, hospital and the press centre. On February 19th 2014, a massive fire set by the riot police took place inside the building. The building was severely damaged and became the symbol of the violent events of the Revolution.

The idea of a massive banner in?stalled on the fire-damaged Trade Unions Building symbolized the coverage of emotional wounds of Ukrainian freedom-loving peope. The broken chain denotes sovereignty and the solemnity of the Ukrainian power of spirit.

Execution

- April 2017 - idea creation and preliminary agreements with the authorities on the placement of a banner

- May 2017 - final agreements with authorities and the development of the construction of the banner

- In total, the “Freedom is our religion” project has been in sight actively for 20 days.

Outcome

The reaction to the banner was really impressive:

• About 200 million impressions including total free media coverage

• Primetime TV coverage with mention of the main slogan

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