Cannes Lions
FREEDOM OF SPEECH
SAATCHI & SAATCHI POLAND, Warsaw / AMNESTY INTERNATIONAL / 2006
Awards:
1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
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Overview
Entries
Credits
Overview
Execution
Censored! The most popular Polish website gazeta.pl. From the censored page one could send a protest email to president of Belarus.
Outcome
The event touched a captive audience of over 700,000 readers. Over 300,000 visits to the amensty.org.pl website within 1 day! Over 100,000 protests e-mailed from amensty.org.pl to president Lukashenko on 1 day! The following informed about the event: 40 TV reports, 30 radio reports, 28 press articles and hundreds websites.
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