A strategy was put together to reach the consumer via something he accesses everyday: music. A music visualizer was created--play any song, it produce peaks and valleys the FREELANDER can easily drive on, demonstrating the car's superior grip whatever the surface. This new use of a visualizer was made available not only to car enthusiasts, but to all music lovers to download.

Released in the last 1 1/2 weeks, the LAND ROVER Windows Media Player Music Visualizer has been down loaded hundreds of times.