Cannes Lions

FRENCH AIRLINE COMPANY

BDDP & FILS, Paris / CORSAIRFLY / 2008

Film
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Overview

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OVERVIEW

Description

The second most important French airline company, CorsairFly, wanted to overcome its image of being a charter company. CorsairFly wished to appear like the families' company.The target audience is families. The signature of the campaign is: "At last the skies are smiling on families."

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