The French Kiss and Ride is a comfortable way of saying goodbye to your loved ones when you go on holiday. Air France provided a free parking space to leave your car at Brussels Midi station when you drop someone off. In the main hall of the train station, there was a special platform to kiss/hug your loved ones before they’re leaving with the TGV to Paris-Charles De Gaulle Airport. These goodbyes were filmed and people could share their video on social media. Influencers and bloggers were invited to the French Kiss & Ride and share their experiences with the world.

To illustrate that traveling with Air France means having more times to say goodbye, we developed a platform on which people could take their time to say goodbye. The platform started to rotate from the moment people entered to say their goodbyes. At the same time their magical goodbye was being filmed by a film booth, supported by Air France hostesses, so they could afterwards share it on social media or just to keep it for themselves as a reminder. Since it is Air France, a French airlines company, we wanted to give everything ‘a touch of France’. During our activation we invited well-known travel/lifestyle bloggers to write about and share some pictures of their experience on Social Media.

Over 600.000 people interacted with the campaign.

Over 7million potential customers were reached.

Departures at Brussels with Air France augmented with 38% shortly after the campaign.