Cannes Lions
DDB PARIS, Paris / SNCF (NATIONAL RAILWAYS) / 2011
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Description
DDB Paris creates a new service for the french railway's booking site.
"The Escape Service" let people escape to any destination they wanted to by the simple push of a magical red button.Together with french collective Pleix, we designed three celebrations that emerged out of a 3x3 meter black box that unfolded like a huge jack in the box.At the end of the youtube video, people could themselves push the button and experience a first-person view of the "Escape Service".
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